for Healthcare Marketers and Pharmaceutical Brand Managers
Smart Communications (n) – an intelligent balance of strategy, tactics, resources
and expertise that when effectively utilized, can drive clear ROI opportunities.
Are you using web analytics and tracking tools to their maximum potential? At NHD we’re 100% focused on delivering quantifiable web metrics that you can use to make sound decisions, prove impact and demonstrate real ROI.
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Whether you’re marketing your message to elected officials and staffers, the media, potential customers and partners … or need to communicate your agenda securely with your global team, NHD’s Interactive Webcasting platform is designed to reach your targets directly.
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Whether it’s for broadcast, the boardroom or the Web & portable devices, dynamic visual communications cuts through the clutter.
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Organizing and executing a policy briefing in Washington or any state capital can be an expensive and time consuming task with little guarantee of making an impact. In most cases, you’re lucky to get a handful of interns and low-level staffers to attend your programming.
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So it’s 2012 and a year of consequence for healthcare reform is ahead of us. Aside from the ten key elements of the law that are scheduled to kick in this year (http://tinyurl.com/5u2f8e6), a slew of ongoing HCR programs and actions are about to become very important to all Americans in 2012. Here’s a quick list of some key HCR Developments for the next twelve months… Read More…
In little more than two years, the main elements of the HCR will take hold across the nation. As implementation continues to ramp up, one of the more intriguing questions surrounding its activation is, is the “S” word being realized?…That is, “S” as in “savings.” Are the much publicized “savings” that were projected in early 2010 actually occurring as we head towards January 1, 2014?
The savings, according to the final 2010 CBO estimate, would provide a “net reduction in federal deficits of $143 billion…over the 2010–2019 period as result of changes in direct spending and revenues.”
Further, in August 2010, an NEJM article co-authored by Peter Orzag and Ezekiel Emanuel, MD, estimated that by 2030, total HCR savings would be up to $1 trillion.
Now, however, as various HCR elements meet the real world, many of the “savings” have proved illusory, if not completely unachievable.
To illustrate these difficulties, let’s take a look at the current status of “savings” in three key programs — Medicare Advantage, the CLASS Act, and ACOs. Read More…
New Kaiser poll finds folks skeptical about SCOTUS objectivity on HCR, yet not happy with mandate for insurance http://t.co/Rm7FW9sQ
Does Romney want to repeal HCR, or not? You decide. http://t.co/3Nx7YjDC and http://t.co/UV30GUyf.
Communicating quickly, accurately, and inexpensively is the key to using Smart Communications to expand access, coverage and market share. That’s why NHD has prepared the Digital Communications Survival Guide.
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