American University School of Public Affairs
With the passage of the Patient Protection and Affordable Care Act of 2008, broad aspects of American healthcare are now under review. Put simply, how will the care we are receiving today, or not receiving today, be delivered in the future? For this program, NHD was focused on tobacco cessation and how the new law may treat coverage for services and products that may help people quit.
One of the key pillars of the PPACA is prevention and wellness…and, further, right at the top of those stated P&W concerns is smoking cessation. Equally clear is that if Americans, through PPACA, have access and coverage to services and medicines that will help them stop smoking, hundreds of millions, perhaps billions of American healthcare dollars will be saved.
So, what does PPACA actually provide in terms of coverage for smoking cessation? This was the extremely important healthcare question that was put to a distinguished panel during an American University Center for Congressional and Presidential Studies presentation on Nov. 16, 2010.
- Dr. James Thurber – Distinguished Professor, American University. Has led over 250 seminars in DC focusing on numerous Congressional issues, including healthcare.
- Mathew Matthews – President, Campaign for Tobacco Free Kids. One of the leading authorities on coverage for tobacco cessation in PPACA.
- Steve Mellek, Principal, Consulting Actuary, Milliman, Inc. A recognized expert in the area of Mental Health Parity and Health Care Reform issues that address coverage for tobacco cessation.
- (Need to add the fourth guy)
Key NHD Services
- Live Audience Webinar – This program, staged in Washington, DC, featured a live 80 person audience. The audience interaction with the panelist added dynamism to the presentation and also provided several good questions during the Q&A session.
- On Demand Webinar - Shortly after the live presentation, the entire webinar and several key “chapters” of the presentation (Treatments; Intervention; Substance Abuse Disorder or Preventive Service; Quantity Limits; Riders) were made available online in a free, “On Demand” mode. Visitors to the site were free to review the video documents whenever they wished.
- Independent, Fully Integrated Landing Page – For the AU event, although the program was presented on an AU designated site, and for all intents and purposes, appeared to be part of the CCPS and larger AU website, it was not. Rather, this was an independent “landing page” that NHD crafted to look and operate just as the rest of the CCPS/AU site does. Working hand and hand with the AU web team, NHD created a “landing page” that totally supported the project, while not disrupting, or in any way interfering with the existing CCPS/AU applications & design.