SmartCasting

Direct response, video enabled HTML emails
that are 100% measurable & can lead to a clear ROI.

SmartCasting Targets

  • Print, Broadcast & New Media
  • Elected Officials & Staffers
  • Government Officials & Appointees
  • Potential Customers & Partners
  • Association Membership
  • Advocacy & Alliance Groups
  • Key Influencers
    …and more!

An NHD SmartCast is Smart Communications

One of the most effective communications tools NHD offers is the SmartCast platform.
This approach utilizes compelling 24P HD video spots in conjunction with HTML email
communications that are precision targeted and designed to drive a direct response from
the viewer. Our data shows that video enhanced messaging cuts through the clutter and
produces click throughs at a rate of 10 to 1 compared to text only email messaging.
Plus, SmartCasts generate real metrics in almost real time.

Product Overview 

A more effective way to state your position from anywhereat anytime & create qualified lobbying leads. Enables you to present without leaving homeDelivers your message directly to DC & state capitalsIntegrates video with PowerPoint or KeynoteAllows for audience interactivityCan be secure for select targets only……or positioned for viral spreadProvides longer shelf life via on-demand optionsEliminates costly travel & time consuming logisticsProvides accurate metrics to measure impactCreates a lobbying funnel to book one-on-one meetingsCan be customized to meet your needsAn NHD Virtual Policy Briefing is Smart CommunicationsOrganizing and executing a policy briefing in Washington or any state capital can be an expensive and time consuming task with little guarantee of making an impact. In most cases, you’re lucky to get a handful of interns and low-level staffers to attend your programming.  And then you’re depending on them to deliver your message to your targets for you.  With NHD’s Virtual Policy Briefing platform, the same old approach is a thing of the past. By Webcasting your message directly to your targets’ PC or portable device, you can reach them in a way that’s more convenient, efficient and cost-effective. Plus, you have more than one chance to state your position via our on-demand options. And with the accurate metrics you’ll receive, you can build a funnel of qualified lobbying leads that sends you to Washington, Sacramento, Albany or anywhere in between with a clear understanding of who is interested in your issue.  Whether it’s live and interactive or pre-recorded, an NHD Virtual Policy Briefing is Smart Communications

 
 

Interested in talking directly with NHD
about your communications problem?

 
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